Sony Bravia XR Product Visualization

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The idea was to create a serene environment that complements the minimalist design of the television. The 4K HDR screen has the ability to spark the viewer’s imagination, and we wanted the shot to reflect the same feeling.
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Close Up Shots

The best part of creating product visualization in 3D is the flexibility to explore all the different placement possibilities. We can zoom into the scene to highlight the intricate details of the subject.

Composition Techniques

We used various composition techniques like grid, diagonal, golden circle, etc to make the renders look natural and pleasing to the eye. These composition rules serve as a great foundation for a beautiful render.

Post Processing

Post-processing is the cherry on the top. We used Adobe Photoshop for compositing and color grading the shots. It is essential to color grade the image and bring out those tiny yet very important details. Below are some before (left) and after (right) results.

Softwares

We used Cinema 4D to design the shots for this project. Then we used Octane render to professionally light the scenes while using physically-accurate materials. Finally Adobe Photoshop was used to composit and color grade the scenes.